Anton Buchner

About Anton Buchner

“We have merely scratched the surface of the store of knowledge which will come to us. I believe that we are now a-tremble on the verge of vast discoveries - discoveries so wondrously important they will upset the present trend of human thought and start it along completely new lines.”  Thomas Edison Client work: Dominos www.dominos.com.au Fonality www.fonality.com.au Ingham www.inghams.com.au Kellogg's www.kelloggs.com.au Kimberly-Clark, Huggies Baby Club www.huggies.com.au/join Nestle www.nestle.com.au NIB Health Insurance www.nib.com.au Sidchrome www.sidchrome.com.au Specialty Fashion Group www.specialtyfashiongroup.com.au Tesltra www.gamearena.com.au THAI Airways bloggers.thaiairways.com.au

31 01, 2025

Repositioning the global, floral display franchise – Floral Image
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Repositioning the global, floral display franchise – Floral Image

Acquisition, advertising, business growth, customer service experience, digital, inspiration, marketing, meaningful, strategy planning

Repositioning the global, floral display franchise – Floral Image

By Anton Buchner|2025-01-31T16:08:09+11:00January 31st, 2025|Acquisition, advertising, business growth, customer service experience, digital, inspiration, marketing, meaningful, strategy planning|0 Comments

I had never heard of Floral Image. But wow, what a discovery - a true Australian-based success story. Founded in [...]

2 12, 2024

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024
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Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

By Anton Buchner|2024-12-02T08:54:24+11:00December 2nd, 2024|business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation|0 Comments

For those that know me, they know that I’m pretty positive in all aspects of my life. Not to [...]

18 11, 2024

300th marketing advisory project
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300th marketing advisory project

Acquisition, business growth, marketing, strategy planning

300th marketing advisory project

By Anton Buchner|2024-11-19T09:40:58+11:00November 18th, 2024|Acquisition, business growth, marketing, strategy planning|0 Comments

Well, I’m no Gerard Butler (although I have started pilates). But I’ll claim a very tenuous link to the movie [...]

7 11, 2024

CREATING A CULTURE OF INNOVATION
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CREATING A CULTURE OF INNOVATION

business growth, innovation, inspiration, marketing, reinvention

CREATING A CULTURE OF INNOVATION

By Anton Buchner|2024-11-11T12:09:55+11:00November 7th, 2024|business growth, innovation, inspiration, marketing, reinvention|0 Comments

I was clearing out some old LEGO from of my parents’ house, and it got me thinking. Who invented LEGO, [...]

29 10, 2024

22:1 ROI. Now that’s worth sharing.
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22:1 ROI. Now that’s worth sharing.

advertising, business growth, customer-obsessed, marketing, return on investment, strategy planning

22:1 ROI. Now that’s worth sharing.

By Anton Buchner|2024-10-29T12:08:24+11:00October 29th, 2024|advertising, business growth, customer-obsessed, marketing, return on investment, strategy planning|0 Comments

A brilliant ROI of 22: 1 in a month and a half. Well in anyone’s language, that’s positive. I recently [...]

6 09, 2024

Media measurement – the ups and downs and ups again
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Media measurement – the ups and downs and ups again

advertising, BIg Data, content marketing, customer loyalty, digital, internet marketing, marketing, social networks, website

Media measurement – the ups and downs and ups again

By Anton Buchner|2024-09-09T08:42:38+10:00September 6th, 2024|advertising, BIg Data, content marketing, customer loyalty, digital, internet marketing, marketing, social networks, website|0 Comments

Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]

2 05, 2024

Case for support. Positioning a not-for-profit.
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Case for support. Positioning a not-for-profit.

business growth, innovation, marketing, meaningful, Purpose-driven marketing, strategy planning

Case for support. Positioning a not-for-profit.

By Anton Buchner|2024-05-04T13:52:56+10:00May 2nd, 2024|business growth, innovation, marketing, meaningful, Purpose-driven marketing, strategy planning|0 Comments

A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]

8 12, 2023

Marketing maturity and link to customer value
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Marketing maturity and link to customer value

business growth, marketing, measurement, return on investment, strategy planning, transformation

Marketing maturity and link to customer value

By Anton Buchner|2023-12-11T18:53:52+11:00December 8th, 2023|business growth, marketing, measurement, return on investment, strategy planning, transformation|0 Comments

Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]

1 12, 2023

2024 hit predictions
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2024 hit predictions

inspiration, marketing

2024 hit predictions

By Anton Buchner|2023-12-01T10:17:07+11:00December 1st, 2023|inspiration, marketing|0 Comments

AI goes rogue If you’re not dropping AI, generative AI, and any other machine learning or artificial intelligence words and [...]

27 11, 2023

Reflecting on 2023 – the year that was
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Reflecting on 2023 – the year that was

business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation

Reflecting on 2023 – the year that was

By Anton Buchner|2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]