Reflecting on 2023 – the year that was
A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]
27
11, 2023
27
11, 2023
Thank you for project 275
I'm not American and don't celebrate Thanksgiving. However, I do ❤️ to thank. So having just hit the 275th project [...]
6
11, 2023
Marketing successfully through economic downturns
Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.
4
09, 2023
Achieving 3x growth: case study
The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]
28
08, 2023
Customer loyalty value analysis: case study
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
23
08, 2023
Student acquisition diagnostic: case study
OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]
10
02, 2023
Digital transformation project
I worked with a leading, global real asset management group (ESR) that reached out via its Australian entity to TrinityP3. [...]
19
12, 2022
Top trends for marketers in 2023
What will 2023 bring for consumers and marketers? I've twiddled the tea leaves, delved into the coffee grinds, and polished [...]
30
11, 2022
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets GalleryTips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]
21
11, 2022
How much of your media spend is being wasted?
Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]