New ramblings of a strategic planner. Managing in a data-driven marketing world.
I was recently interviewed by Darren Woolley (CEO, TrinityP3) for the Managing Marketing Series.
What you’ll discover?
Hopefully you’ll find it interesting to hear how direct marketing has evolved. From being the poor country cousin, to becoming a major focus for modern marketers
In a world of Big Data, where digital technology continues to disrupt industries, we need to ensure that marketing is grounded in pragmatic business objectives.
In the interview you’ll also discover how direct marketing disciplines can be used to inform marketers on the best strategy. Using technology and data to more effectively engage their audience.
Click here to listen
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