I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest challenges that I’m coming across in marketing today:

How to rebalance retention teams, budgets and activity versus acquisition.

I highlight one of the key issues that is tripping up most marketing approaches. The lost art of deep diving into customer profiles and customer value analysis.

I talk about how it’s time to “flip the funnel”. Starting with customer analysis to better inform top of funnel media targeting.

12 critical questions

And I share my 12 critical questions to start identifying the stage of team maturity and opportunities for improvement.

Hopefully the story at the start may resonate too.

I’d love to hear if this is a challenge for your teams. Please feel free to drop me a message or contact here

Otherwise, I hope you enjoy the article. Click to LI here