Is your segmentation irrational?
Many marketers have neatly segmented their customers into value tiers based on products purchased, location, lifestage and other typical demographic [...]
19
07, 2011
29
06, 2011
Who’s your mother?
Just can't stop chuckling at this ad. [youtube=http://www.youtube.com/watch?v=LtqkYQBdyZY] Which one is your favourite ingredient?
22
06, 2011
What do Harry’s statistics tell Jules?
Brace yourself for this news. Maybe grab a coffee. I heard yesterday that Jules Lund's cat, Harry Lund, has a [...]
10
06, 2011
Double trouble for nameless duo
As Warner Wolf would say, "what a week". I heard that 2 new elements (114 & 116) have been discovered [...]
2
06, 2011
Inside her pretty little head
If you're advertising to women then you must read Jane Cunningham & Philippa Robert's new book, "Inside her pretty little [...]
25
05, 2011
Left brain, right brain, whole brain? Use your brain!
Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]
17
05, 2011
Focus segmentation beyond age
How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]
9
05, 2011
Marketing is like gardening
Marketing needs constant attention to sustain manageable growth. Leave it too long (ie: lose focus, leave your digital department out [...]
28
04, 2011
Council clean up doesn’t mean happiness
It was our local council clean-up last weekend. The chance to throw out old goods and chattels. The streets were [...]
14
04, 2011
The lifecycle of a bale of hay
Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]