Marketing Mentor Volunteer
As well as strategy planning, I also consult for a Marketing Management consultancy called TrinityP3. In 2020 they piloted a [...]
22
03, 2021
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
19
03, 2020
Latest views on Artificial Intelligence for marketers
Marketers and advisors are all talking about artificial intelligence. I recently spoke to some as part of TrinityP3’s weekly Managing [...]
11
03, 2020
The Moldy Whopper receives 1 star from System1’s testing
Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
27
08, 2019
Latest TrinityP3 Tips for Managing Marketing
Happy Tuesday all, Is your week treating you well? Or is your diary looking like a train wreck already? Hopefully [...]
22
07, 2019
Three powerful, purpose driven business success stories
I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
26
03, 2019
The biggest challenge for marketers in 2019?
No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]