Creating learning loyalty, anxiety, or both?
If you have a child or children in a NSW primary school, then you may have heard of eagle rocks. [...]
25
03, 2019
6
03, 2019
How to make your marketing videos more interactive
Have you created marketing videos for your business? Maybe product instructional, how to, or demo videos? Promotional or lifestyle videos [...]
26
02, 2019
How to build a focused strategic positioning – on values and authenticity
I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
7
02, 2019
The robot revolution – is marketing being taken over by machines? GalleryThe robot revolution – is marketing being taken over by machines?
BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation
The robot revolution – is marketing being taken over by machines?
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
8
02, 2018
Is meaningful interaction in Facebook really that meaningful?
Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]
2
02, 2018
Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?
Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]
5
12, 2017
What do you do?
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
22
11, 2017
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018 GalleryOFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]