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9 11, 2017

What does the future hold? Ask a futurist.

By |2021-06-10T04:13:38+10:00November 9th, 2017|BIg Data, business growth, digital, innovation, inspiration, reinvention, Startup, strategy planning, sustainable, transformation|0 Comments

Sydney marketing agency, Step Change, invited me to listen to futurist, Craig Rispin, address a group of business movers and [...]

19 09, 2017

Over 90,000 participants fed into a food personality segmentation. Which one are you?

By |2021-06-10T04:13:39+10:00September 19th, 2017|BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting|0 Comments

The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]

19 09, 2017

Why are you heading off to another meeting? To waste time, or achieve an outcome?

By |2021-06-10T04:13:40+10:00September 19th, 2017|business growth, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, transformation|0 Comments

I recently wrote a post on that was published in the TrinityP3 Blog. It focussed on the meeting culture crisis. And [...]

28 06, 2017

How to use the Pareto Principle to spark profit growth

By |2021-06-10T04:13:40+10:00June 28th, 2017|BIg Data, business growth, customer insights, customer relationship management, data insights, database, marketing, segmentation, strategy planning, transformation|0 Comments

I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]

30 05, 2017

Now this is customer loyalty marketing at its best

By |2021-06-10T04:13:40+10:00May 30th, 2017|content marketing, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, strategy planning|0 Comments

I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]

12 12, 2016

Thank you clients of 2016

By |2021-06-10T04:13:41+10:00December 12th, 2016|business growth, customer engagement, customer insights, data insights, innovation, inspiration, marketing, reinvention, strategy planning|0 Comments

As always, I'd like to thank the wonderful clients that I've worked with this year. It has been a pleasure delving [...]

12 12, 2016

Two great book recommendations by Jeff Bullas

By |2021-06-10T04:13:41+10:00December 12th, 2016|BIg Data, business growth, content marketing, reinvention, Startup|0 Comments

I always respect a good book recommendation. These two coming from Jeff Bullas, (entrepreneur, blogger, author, marketer and speaker) who I met recently at MediaSocial. [...]

15 11, 2016

Exciting time for marketing in Australia with disruption, innovation and transformation

By |2021-06-10T04:13:41+10:00November 15th, 2016|business growth, data insights, digital, Group buying deals, innovation, inspiration, marketing, social media, social networks, transformation|0 Comments

It's a cliche, but there has never been a better time to be in marketing. We're on the verge of [...]

23 09, 2016

Spectacles launched by Snap Inc + Two recent innovations that have caught my eye

By |2021-06-10T04:13:42+10:00September 23rd, 2016|advertising, innovation, inspiration, social networks|0 Comments

Two recent innovations that have caught my eye: 1) Uber takes the leap on competition with its driverless cars test [...]

6 09, 2016

3 tips to create powerfully positive customer experiences

By |2021-06-10T04:13:42+10:00September 6th, 2016|BIg Data, customer insights, customer service experience, data insights, database, digital, measurement, strategy planning|0 Comments

Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]

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