In search of the lost marketing plans
https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]
15
08, 2016
14
04, 2016
The business value of delving into data GalleryThe business value of delving into data
BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation
The business value of delving into data
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
9
02, 2016
It’s time to break down business silos and align to common goals
We've heard this so many times, from so many leaders: "It's time to break down silos. It's time to unite. It's [...]
18
01, 2016
Cool ideas from the Consumer Electronics Show
Like me, if you didn't get to Las Vegas for the Consumer Electronics Show (CES 2016) January 6-9, then you [...]
16
12, 2015
8 powerful predictions for marketing in 2016
Well, as every so called marketing guru looks into their crystal ball and making predictions, I thought why buck the [...]
15
12, 2015
Verve, the best customer experience business?
I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]
2
12, 2015
Thank you
2015 has been the biggest year for Front Foot Marketing in its first 7 years of independent strategic consulting. So on [...]
2
12, 2015
Managing Marketing: Interview with Darren Woolley
New ramblings of a strategic planner. Managing in a data-driven marketing world. I was recently interviewed by Darren Woolley (CEO, [...]
26
11, 2015
Buzzwords, bullshit and over-charging
BUZZWORD BINGO Have you heard a few buzzwords lately in marketing? "YES", I hear you collectively shout. The latest one I [...]
9
11, 2015
Have you achieved a single customer view of your data? So now what?
With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]