The ugly ROI of social media surrounding the Olympics
As the London 2012 Olympic Games role on there's an interesting insight that has popped out for me. It's to [...]
8
08, 2012
5
08, 2012
Digital detox – discover if you need one
So life is BUSY. Tweet, update, upload to Insti, snapchat, check a myriad of email inboxes, backup, Spotify, Shazam, Pin, [...]
8
06, 2012
Shoes, pizza, lockers & preying for $3M
Many marketers are scratching their head at the e, f, or m-commerce opportunities available today. However what I love seeing, [...]
12
05, 2012
Discover the secret of marketing to GenMe
Are you wanting to engage, and market more products to tweens, teens & 20-somethings? What's the secret to attracting and [...]
11
04, 2012
First World Happiness Report launched at UN Conference
Yes on April 2, 2012 the first ever UN conference on happiness and wellbeing took place. Australia came in 9th [...]
21
03, 2012
Ever tried a cashmob?
Occasionally you stumble across a beautiful business idea. I unearthed one this week. Sydney Cashmobs. You can find out more [...]
12
02, 2012
Discover the most powerful word in marketing…
Why? Because more marketers should use it. Yes, WHY is the most powerful word a marketer should use. And if [...]
29
12, 2011
Start your new year’s marketing resolutions now – will these be amongst them?
As I went for a run this morning I started thinking about New Year's resolutions. And then I thought, why [...]
14
12, 2011
Thank you 2011 clients for real hair of genius
In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]
7
12, 2011
CONSUMER INSIGHT: Could an umbrella withstand 70 mile an hour windgusts?
Well it can according to crazy Dutch designer Gerwin Hoogendoorn. He has invented a very cool looking umbrella that not [...]