Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?
Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]
2
02, 2018
5
12, 2017
What do you do?
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
22
11, 2017
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018 GalleryOFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]
9
11, 2017
What does the future hold? Ask a futurist.
Sydney marketing agency, Step Change, invited me to listen to futurist, Craig Rispin, address a group of business movers and [...]
19
09, 2017
Over 90,000 participants fed into a food personality segmentation. Which one are you? GalleryOver 90,000 participants fed into a food personality segmentation. Which one are you?
BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting
Over 90,000 participants fed into a food personality segmentation. Which one are you?
The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]
28
06, 2017
How to use the Pareto Principle to spark profit growth
I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]
12
12, 2016
Two great book recommendations by Jeff Bullas
I always respect a good book recommendation. These two coming from Jeff Bullas, (entrepreneur, blogger, author, marketer and speaker) who I met recently at MediaSocial. [...]
6
09, 2016
3 tips to create powerfully positive customer experiences
Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]
14
04, 2016
The business value of delving into data GalleryThe business value of delving into data
BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation
The business value of delving into data
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
2
12, 2015
Managing Marketing: Interview with Darren Woolley
New ramblings of a strategic planner. Managing in a data-driven marketing world. I was recently interviewed by Darren Woolley (CEO, [...]