Have you achieved a single customer view of your data? So now what?
With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]
9
11, 2015
7
02, 2015
Assessing CRM and loyalty programs. What to look out for? GalleryAssessing CRM and loyalty programs. What to look out for?
BIg Data, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting
Assessing CRM and loyalty programs. What to look out for?
As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]
26
11, 2014
Ultimate Guide to Digital Marketing in a Data-driven World GalleryUltimate Guide to Digital Marketing in a Data-driven World
BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting
Ultimate Guide to Digital Marketing in a Data-driven World
Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]
29
06, 2014
6 new innovations in customer experience
I have been working on innovation dimensions for a few clients recently, and want to share some of the more [...]
1
01, 2014
2013 in review
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here's an excerpt: A San Francisco cable [...]
16
12, 2013
Thank you
In keeping with my usual last post of the year, I'd like to thank all my new clients and agencies [...]
18
10, 2013
Out with the old and in with the new CMO
Last week I attended the Australian Association of National Advertisers (AANA) event, "The Changing Face of the CMO". With key [...]
16
09, 2013
Don’t do it
In this post I thought I'd highlight a few of the more interesting conversations and quotes that I've come across [...]
9
06, 2013
Size does matter. Big Data is Big B#*%$^!t
If you, like me, have heard these two little words, Big Data, in the last month, then this post is [...]