business growth

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

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18 04, 2021

Introducing Throttl, the digital marketing solution founded by Christian Lehmann

By |2022-03-30T12:50:52+11:00April 18th, 2021|Acquisition, advertising, business growth, content marketing, digital, marketing, strategy planning, video marketing, website|0 Comments

The Vision is to become the business world’s go-to platform for digital marketing solutions. In short, Throttl is an all-in-one [...]

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9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

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26 03, 2020

Wasting marketing budgets with shiny technology

By |2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]

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3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

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11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

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27 08, 2019

Latest TrinityP3 Tips for Managing Marketing

By |2021-06-10T04:13:33+10:00August 27th, 2019|advertising, business growth, digital, inspiration, marketing, reinvention, transformation|0 Comments

Happy Tuesday all, Is your week treating you well? Or is your diary looking like a train wreck already? Hopefully [...]

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22 07, 2019

Three powerful, purpose driven business success stories

By |2021-06-10T04:13:33+10:00July 22nd, 2019|advertising, business growth, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, Startup|0 Comments

I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]

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4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

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26 03, 2019

The biggest challenge for marketers in 2019?

By |2019-03-26T13:49:00+11:00March 26th, 2019|BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation|0 Comments

No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]

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