Media measurement – the ups and downs and ups again
Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]
6
09, 2024
8
09, 2022
Starting again with Pareto GalleryStarting again with Pareto
advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting
Starting again with Pareto
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]
18
04, 2021
Introducing Throttl, the digital marketing solution founded by Christian Lehmann
The Vision is to become the business world’s go-to platform for digital marketing solutions. In short, Throttl is an all-in-one [...]
9
04, 2021
New positioning for a reimagined offshoring business GalleryNew positioning for a reimagined offshoring business
business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website
New positioning for a reimagined offshoring business
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
26
02, 2019
How to build a focused strategic positioning – on values and authenticity
I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]