How to build a focused strategic positioning – on values and authenticity
I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]
26
02, 2019
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
8
02, 2018
Is meaningful interaction in Facebook really that meaningful?
Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]
5
12, 2017
What do you do?
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
22
11, 2017
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018 GalleryOFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]
19
09, 2017
Over 90,000 participants fed into a food personality segmentation. Which one are you? GalleryOver 90,000 participants fed into a food personality segmentation. Which one are you?
BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting
Over 90,000 participants fed into a food personality segmentation. Which one are you?
The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]
30
05, 2017
Now this is customer loyalty marketing at its best
I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]
12
12, 2016
Two great book recommendations by Jeff Bullas
I always respect a good book recommendation. These two coming from Jeff Bullas, (entrepreneur, blogger, author, marketer and speaker) who I met recently at MediaSocial. [...]
15
08, 2016
In search of the lost marketing plans
https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]
14
04, 2016
The business value of delving into data GalleryThe business value of delving into data
BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation
The business value of delving into data
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]