80%* of marketers say customer experience is the key competitive differentiator
Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.
24
03, 2022
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
9
04, 2021
New positioning for a reimagined offshoring business GalleryNew positioning for a reimagined offshoring business
business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website
New positioning for a reimagined offshoring business
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
26
03, 2019
The biggest challenge for marketers in 2019?
No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]
6
03, 2019
How to make your marketing videos more interactive
Have you created marketing videos for your business? Maybe product instructional, how to, or demo videos? Promotional or lifestyle videos [...]
7
02, 2019
The robot revolution – is marketing being taken over by machines? GalleryThe robot revolution – is marketing being taken over by machines?
BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation
The robot revolution – is marketing being taken over by machines?
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]