Get the scoop on the death of daily deals
Have you bought a daily deal from Catch of the Day, Groupon, Scoopon, Cudo, BigPond Shopping or some other group [...]
31
08, 2011
19
08, 2011
Quick sales wins are staring you in the face
Put your hands up if you analyse your existing customer data? Whether it be: customer transaction data - purchase history [...]
16
08, 2011
Are you adapting to your surroundings?
Or holding on to an outdated business model? Take a lead from these Indian ants. Adapt or else. It's time [...]
11
08, 2011
How are you?……Busy!
Ask strangers in your office lift, a business prospect, your clients, agencies, suppliers, even your close circle of friends & [...]
26
07, 2011
VIP Customer Marketing = ACCESS ALL AREAS
Calling all Direct Response marketers. Or maybe you call yourself below the line, direct engagement, loyalty or customer relationship marketers. [...]
19
07, 2011
Is your segmentation irrational?
Many marketers have neatly segmented their customers into value tiers based on products purchased, location, lifestage and other typical demographic [...]
22
06, 2011
What do Harry’s statistics tell Jules?
Brace yourself for this news. Maybe grab a coffee. I heard yesterday that Jules Lund's cat, Harry Lund, has a [...]
25
05, 2011
Left brain, right brain, whole brain? Use your brain!
Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]
17
05, 2011
Focus segmentation beyond age
How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]
25
03, 2011
The Marcel Marceau syndrome of Databases
I'd better start by clarifying. I loved Marcel Marceau (RIP). My frustration is not with him but with databases that [...]