How to build a focused strategic positioning – on values and authenticity
I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]
26
02, 2019
7
02, 2019
The robot revolution – is marketing being taken over by machines? GalleryThe robot revolution – is marketing being taken over by machines?
BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation
The robot revolution – is marketing being taken over by machines?
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
5
12, 2017
What do you do?
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
22
11, 2017
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018 GalleryOFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]
19
09, 2017
Over 90,000 participants fed into a food personality segmentation. Which one are you? GalleryOver 90,000 participants fed into a food personality segmentation. Which one are you?
BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting
Over 90,000 participants fed into a food personality segmentation. Which one are you?
The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]
28
06, 2017
How to use the Pareto Principle to spark profit growth
I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]
12
12, 2016
Thank you clients of 2016
As always, I'd like to thank the wonderful clients that I've worked with this year. It has been a pleasure delving [...]
6
09, 2016
3 tips to create powerfully positive customer experiences
Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]
15
08, 2016
In search of the lost marketing plans
https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]