The business value of delving into data
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]
Everyone seems to be looking for the silver bullet when it comes to marketing. Is it content marketing? Is it [...]
As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]
If your business is stagnating, then chances are you’re swimming around in a sea of sameness. Sorry to be blunt [...]
Is your business growing slowly? Has it flatlined? Or is it tanking? Many businesses have become stuck in a rut. [...]
Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]
I attended the AANA & WFA Global Marketers Conference 2014 (aana.com.au/gmc2014) with Darren Wolley and fellow Senior Consultants at TrinityP3. [...]
Many brands have been impacted by the digital revolution and the speed with which consumers can now create a backlash. [...]
I read a recent Customer Centricity Index (CCI) report by dunnhumby that measures customer's perceptions of how well retailers meet their [...]