Now this is customer loyalty marketing at its best
I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]
30
05, 2017
15
12, 2015
Verve, the best customer experience business?
I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]
5
08, 2015
Customer experience – how do you stack up when it comes to customer centricity? GalleryCustomer experience – how do you stack up when it comes to customer centricity?
customer engagement, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, measurement, Purpose-driven marketing, transformation
Customer experience – how do you stack up when it comes to customer centricity?
Most marketers are talking about customer centricity. However many are simply paying lip service to it rather than actually having [...]
27
02, 2015
Operationalising emotion – feelings to fuel growth
Richard Branson has unlocked human emotion by instigating unlimited annual leave for Virgin staff, after spotting Netflix implement it. Zappos has built their business [...]
7
02, 2015
Assessing CRM and loyalty programs. What to look out for? GalleryAssessing CRM and loyalty programs. What to look out for?
BIg Data, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting
Assessing CRM and loyalty programs. What to look out for?
As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]
14
09, 2014
I don’t want to buy on price shop assistants!
I want a bloody amazing shopping experience! Spiral to the bottom In Australia it seems that retailers are spiralling to [...]
29
06, 2014
6 new innovations in customer experience
I have been working on innovation dimensions for a few clients recently, and want to share some of the more [...]
22
01, 2014
Will Australian retail service smiles remain skin deep?
I read a recent Customer Centricity Index (CCI) report by dunnhumby that measures customer's perceptions of how well retailers meet their [...]
16
01, 2014
2014 feels like the old cartoon Biiiiiiiiiiiiiirdman. Why?
Welcome to 2014. Some of you may still be enjoying a holiday. Others may be easing back into the swing [...]
16
12, 2013
Thank you
In keeping with my usual last post of the year, I'd like to thank all my new clients and agencies [...]