Reflecting on 2023 – the year that was
A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]
27
11, 2023
30
11, 2022
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets GalleryTips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]
8
09, 2022
Starting again with Pareto GalleryStarting again with Pareto
advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting
Starting again with Pareto
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
24
03, 2022
80%* of marketers say customer experience is the key competitive differentiator
Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.
14
03, 2022
Altius goes higher
This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
11
03, 2020
The Moldy Whopper receives 1 star from System1’s testing
Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
2
02, 2018
Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?
Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]