Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.
This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]
Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]
I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]
Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]
