data insights

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

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17 05, 2018

How to create more meaningful marketing connection

By |2021-06-10T04:13:36+10:00May 17th, 2018|advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation|0 Comments

In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]

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5 12, 2017

What do you do?

By |2021-06-10T04:13:37+10:00December 5th, 2017|Acquisition, BIg Data, business growth, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, inspiration, lifecycle marketing, marketing, segmentation, strategy planning, transformation|0 Comments

It's a common question that people ask me. So what do I do? I help businesses get on the front [...]

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22 11, 2017

OFFERING FOR DECEMBER / JANUARY: Kickstart 2018

By |2021-06-10T04:13:38+10:00November 22nd, 2017|Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website|0 Comments

Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]

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19 09, 2017

Over 90,000 participants fed into a food personality segmentation. Which one are you?

By |2021-06-10T04:13:39+10:00September 19th, 2017|BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting|0 Comments

The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]

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28 06, 2017

How to use the Pareto Principle to spark profit growth

By |2021-06-10T04:13:40+10:00June 28th, 2017|BIg Data, business growth, customer insights, customer relationship management, data insights, database, marketing, segmentation, strategy planning, transformation|0 Comments

I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]

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12 12, 2016

Thank you clients of 2016

By |2021-06-10T04:13:41+10:00December 12th, 2016|business growth, customer engagement, customer insights, data insights, innovation, inspiration, marketing, reinvention, strategy planning|0 Comments

As always, I'd like to thank the wonderful clients that I've worked with this year. It has been a pleasure delving [...]

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15 11, 2016

Exciting time for marketing in Australia with disruption, innovation and transformation

By |2021-06-10T04:13:41+10:00November 15th, 2016|business growth, data insights, digital, Group buying deals, innovation, inspiration, marketing, social media, social networks, transformation|0 Comments

It's a cliche, but there has never been a better time to be in marketing. We're on the verge of [...]

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6 09, 2016

3 tips to create powerfully positive customer experiences

By |2021-06-10T04:13:42+10:00September 6th, 2016|BIg Data, customer insights, customer service experience, data insights, database, digital, measurement, strategy planning|0 Comments

Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]

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15 08, 2016

In search of the lost marketing plans

By |2021-06-10T04:13:43+10:00August 15th, 2016|advertising, business growth, content marketing, customer engagement, customer insights, data insights, digital, marketing, measurement, strategy planning|0 Comments

  https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]

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