data insights

14 04, 2016

The business value of delving into data

By |2021-06-10T04:13:43+10:00April 14th, 2016|BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation|0 Comments

Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]

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16 12, 2015

8 powerful predictions for marketing in 2016

By |2021-06-10T04:13:46+10:00December 16th, 2015|customer service experience, data insights, innovation, inspiration, marketing, social networks, transformation|0 Comments

Well, as every so called marketing guru looks into their crystal ball and making predictions, I thought why buck the [...]

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9 11, 2015

Have you achieved a single customer view of your data? So now what?

By |2021-06-10T04:13:47+10:00November 9th, 2015|BIg Data, business growth, cloud, customer relationship management, data insights, database, marketing, measurement, segmentation, strategy planning|0 Comments

With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]

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19 08, 2015

Is there a silver bullet in today’s digital marketing world?

By |2021-06-10T04:13:47+10:00August 19th, 2015|customer insights, data insights, database, digital, marketing, transformation|0 Comments

Everyone seems to be looking for the silver bullet when it comes to marketing. Is it content marketing? Is it [...]

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30 07, 2015

What on earth has Anton been up to with digital consulting?

By |2021-06-10T04:13:48+10:00July 30th, 2015|Acquisition, business growth, customer engagement, customer insights, customer relationship management, data insights, database, digital, inspiration, marketing, Purpose-driven marketing, segmentation, social media, strategy planning, transformation, website|0 Comments

As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]

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24 05, 2015

Growth Acceleration Planning is here

By |2021-06-10T04:13:50+10:00May 24th, 2015|business growth, customer engagement, customer insights, data insights, innovation, marketing, Purpose-driven marketing, reinvention, strategy planning, transformation|0 Comments

Is your business growing slowly? Has it flatlined? Or is it tanking? Many businesses have become stuck in a rut. [...]

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3 03, 2015

The first margarita mixed in space. Why?

By |2021-06-10T04:13:50+10:00March 3rd, 2015|advertising, data insights, digital, innovation, inspiration, marketing, reinvention, social networks, targeting|0 Comments

Jose Cuervo briefed McCann, New York, to come up with a stunt for National Margarita Day. They wanted to take [...]

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7 02, 2015

Assessing CRM and loyalty programs. What to look out for?

By |2021-06-10T04:13:52+10:00February 7th, 2015|BIg Data, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting|0 Comments

As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]

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26 11, 2014

Ultimate Guide to Digital Marketing in a Data-driven World

By |2021-06-10T04:13:52+10:00November 26th, 2014|BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting|0 Comments

Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]

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