data insights - Front Foot Marketing

6 09, 2012

Data driven insights are so hot right now. Will these be in your top 5?

By Anton Buchner|2021-06-10T04:14:05+10:00September 6th, 2012|customer engagement, customer insights, data insights, marketing, strategy planning, targeting|0 Comments

Data is one of the hottest topics in marketing today. However how many people are talking about INSIGHTS? There are [...]

1 02, 2012

Welcome back…

By Anton Buchner|2021-06-10T04:14:08+10:00February 1st, 2012|customer engagement, customer insights, customer relationship management, data insights, database, lifecycle marketing, marketing, strategy planning, targeting|0 Comments

....to: work kids @ school more traffic on the roads a longer than normal Feb Q1 (or Q3 depending how [...]

29 12, 2011

Start your new year’s marketing resolutions now – will these be amongst them?

By Anton Buchner|2021-06-10T04:14:09+10:00December 29th, 2011|Acquisition, advertising, customer engagement, customer insights, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, measurement, segmentation, social networks, targeting, website|0 Comments

As I went for a run this morning I started thinking about New Year's resolutions. And then I thought, why [...]

14 12, 2011

Thank you 2011 clients for real hair of genius

By Anton Buchner|2021-06-10T04:14:09+10:00December 14th, 2011|Acquisition, advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, digital, internet marketing, lifecycle marketing, marketing, measurement, segmentation, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]

19 08, 2011

Quick sales wins are staring you in the face

By Anton Buchner|2021-06-10T04:14:11+10:00August 19th, 2011|customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, internet marketing, lifecycle marketing, marketing, segmentation, social networks, strategy planning, targeting, website|0 Comments

Put your hands up if you analyse your existing customer data? Whether it be: customer transaction data - purchase history [...]

22 06, 2011

What do Harry’s statistics tell Jules?

By Anton Buchner|2021-06-10T04:14:13+10:00June 22nd, 2011|customer engagement, customer insights, data insights, digital, social networks, strategy planning|0 Comments

Brace yourself for this news. Maybe grab a coffee. I heard yesterday that Jules Lund's cat, Harry Lund, has a [...]

17 05, 2011

Focus segmentation beyond age

By Anton Buchner|2021-06-10T04:14:14+10:00May 17th, 2011|customer engagement, customer insights, data insights, database, digital, internet marketing, marketing, segmentation, social media, social networks, strategy planning|0 Comments

How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]

14 04, 2011

The lifecycle of a bale of hay

By Anton Buchner|2021-06-10T04:14:15+10:00April 14th, 2011|customer relationship management, data insights, database, digital, marketing, social networks, strategy planning|0 Comments

Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]

25 03, 2011

The Marcel Marceau syndrome of Databases

By Anton Buchner|2021-06-10T04:14:15+10:00March 25th, 2011|customer engagement, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, social media, social networks|0 Comments

I'd better start by clarifying. I loved Marcel Marceau (RIP). My frustration is not with him but with databases that [...]

15 03, 2011

Where is the internet going for marketers?

By Anton Buchner|2021-06-10T04:14:16+10:00March 15th, 2011|customer relationship management, data insights, digital, internet marketing, social media|0 Comments

It was 2007 when I stood up at a conference and predicted Google's demise in its current form. It was [...]