3 tips to create powerfully positive customer experiences
Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]
6
09, 2016
26
11, 2015
Buzzwords, bullshit and over-charging
BUZZWORD BINGO Have you heard a few buzzwords lately in marketing? "YES", I hear you collectively shout. The latest one I [...]
9
11, 2015
Have you achieved a single customer view of your data? So now what?
With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]
19
08, 2015
Is there a silver bullet in today’s digital marketing world?
Everyone seems to be looking for the silver bullet when it comes to marketing. Is it content marketing? Is it [...]
30
07, 2015
What on earth has Anton been up to with digital consulting? GalleryWhat on earth has Anton been up to with digital consulting?
Acquisition, business growth, customer engagement, customer insights, customer relationship management, data insights, database, digital, inspiration, marketing, Purpose-driven marketing, segmentation, social media, strategy planning, transformation, website
What on earth has Anton been up to with digital consulting?
As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]
7
02, 2015
Assessing CRM and loyalty programs. What to look out for? GalleryAssessing CRM and loyalty programs. What to look out for?
BIg Data, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting
Assessing CRM and loyalty programs. What to look out for?
As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]
22
12, 2014
THANK YOU
What a great year of independant consulting. I've worked with some fabulous clients and colleagues and helped create greater clarity [...]
26
11, 2014
Ultimate Guide to Digital Marketing in a Data-driven World GalleryUltimate Guide to Digital Marketing in a Data-driven World
BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting
Ultimate Guide to Digital Marketing in a Data-driven World
Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]
16
12, 2013
Thank you
In keeping with my usual last post of the year, I'd like to thank all my new clients and agencies [...]
9
06, 2013
Size does matter. Big Data is Big B#*%$^!t
If you, like me, have heard these two little words, Big Data, in the last month, then this post is [...]