database

17 12, 2012

11 proof points that Karma exists

By Anton Buchner|2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

1 02, 2012

Welcome back…

By Anton Buchner|2021-06-10T04:14:08+10:00February 1st, 2012|customer engagement, customer insights, customer relationship management, data insights, database, lifecycle marketing, marketing, strategy planning, targeting|0 Comments

....to: work kids @ school more traffic on the roads a longer than normal Feb Q1 (or Q3 depending how [...]

29 12, 2011

Start your new year’s marketing resolutions now – will these be amongst them?

By Anton Buchner|2021-06-10T04:14:09+10:00December 29th, 2011|Acquisition, advertising, customer engagement, customer insights, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, measurement, segmentation, social networks, targeting, website|0 Comments

As I went for a run this morning I started thinking about New Year's resolutions. And then I thought, why [...]

14 12, 2011

Thank you 2011 clients for real hair of genius

By Anton Buchner|2021-06-10T04:14:09+10:00December 14th, 2011|Acquisition, advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, digital, internet marketing, lifecycle marketing, marketing, measurement, segmentation, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]

19 08, 2011

Quick sales wins are staring you in the face

By Anton Buchner|2021-06-10T04:14:11+10:00August 19th, 2011|customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, internet marketing, lifecycle marketing, marketing, segmentation, social networks, strategy planning, targeting, website|0 Comments

Put your hands up if you analyse your existing customer data? Whether it be: customer transaction data - purchase history [...]

25 05, 2011

Left brain, right brain, whole brain? Use your brain!

By Anton Buchner|2021-06-10T04:14:14+10:00May 25th, 2011|Acquisition, customer engagement, customer loyalty, customer relationship management, database, digital, internet marketing, marketing, segmentation, share of wallet, strategy planning, targeting, website|0 Comments

Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]

17 05, 2011

Focus segmentation beyond age

By Anton Buchner|2021-06-10T04:14:14+10:00May 17th, 2011|customer engagement, customer insights, data insights, database, digital, internet marketing, marketing, segmentation, social media, social networks, strategy planning|0 Comments

How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]

14 04, 2011

The lifecycle of a bale of hay

By Anton Buchner|2021-06-10T04:14:15+10:00April 14th, 2011|customer relationship management, data insights, database, digital, marketing, social networks, strategy planning|0 Comments

Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]

25 03, 2011

The Marcel Marceau syndrome of Databases

By Anton Buchner|2021-06-10T04:14:15+10:00March 25th, 2011|customer engagement, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, social media, social networks|0 Comments

I'd better start by clarifying. I loved Marcel Marceau (RIP). My frustration is not with him but with databases that [...]