IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
11
10, 2019
27
08, 2019
Latest TrinityP3 Tips for Managing Marketing
Happy Tuesday all, Is your week treating you well? Or is your diary looking like a train wreck already? Hopefully [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
26
03, 2019
The biggest challenge for marketers in 2019?
No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]
6
03, 2019
How to make your marketing videos more interactive
Have you created marketing videos for your business? Maybe product instructional, how to, or demo videos? Promotional or lifestyle videos [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
7
02, 2019
The robot revolution – is marketing being taken over by machines? GalleryThe robot revolution – is marketing being taken over by machines?
BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation
The robot revolution – is marketing being taken over by machines?
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]
8
02, 2018
Is meaningful interaction in Facebook really that meaningful?
Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]
9
11, 2017
What does the future hold? Ask a futurist.
Sydney marketing agency, Step Change, invited me to listen to futurist, Craig Rispin, address a group of business movers and [...]
19
09, 2017
Over 90,000 participants fed into a food personality segmentation. Which one are you? GalleryOver 90,000 participants fed into a food personality segmentation. Which one are you?
BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting
Over 90,000 participants fed into a food personality segmentation. Which one are you?
The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]