digital

19 09, 2017

Over 90,000 participants fed into a food personality segmentation. Which one are you?

By |2021-06-10T04:13:39+10:00September 19th, 2017|BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting|0 Comments

The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]

15 11, 2016

Exciting time for marketing in Australia with disruption, innovation and transformation

By |2021-06-10T04:13:41+10:00November 15th, 2016|business growth, data insights, digital, Group buying deals, innovation, inspiration, marketing, social media, social networks, transformation|0 Comments

It's a cliche, but there has never been a better time to be in marketing. We're on the verge of [...]

6 09, 2016

3 tips to create powerfully positive customer experiences

By |2021-06-10T04:13:42+10:00September 6th, 2016|BIg Data, customer insights, customer service experience, data insights, database, digital, measurement, strategy planning|0 Comments

Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]

15 08, 2016

In search of the lost marketing plans

By |2021-06-10T04:13:43+10:00August 15th, 2016|advertising, business growth, content marketing, customer engagement, customer insights, data insights, digital, marketing, measurement, strategy planning|0 Comments

  https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]

14 04, 2016

The business value of delving into data

By |2021-06-10T04:13:43+10:00April 14th, 2016|BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation|0 Comments

Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]

9 02, 2016

It’s time to break down business silos and align to common goals

By |2021-06-10T04:13:43+10:00February 9th, 2016|business growth, digital, marketing, reinvention, transformation|0 Comments

We've heard this so many times, from so many leaders: "It's time to break down silos. It's time to unite. It's [...]

19 08, 2015

Is there a silver bullet in today’s digital marketing world?

By |2021-06-10T04:13:47+10:00August 19th, 2015|customer insights, data insights, database, digital, marketing, transformation|0 Comments

Everyone seems to be looking for the silver bullet when it comes to marketing. Is it content marketing? Is it [...]

30 07, 2015

What on earth has Anton been up to with digital consulting?

By |2021-06-10T04:13:48+10:00July 30th, 2015|Acquisition, business growth, customer engagement, customer insights, customer relationship management, data insights, database, digital, inspiration, marketing, Purpose-driven marketing, segmentation, social media, strategy planning, transformation, website|0 Comments

As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]

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