How are you?……Busy!
Ask strangers in your office lift, a business prospect, your clients, agencies, suppliers, even your close circle of friends & [...]
11
08, 2011
22
06, 2011
What do Harry’s statistics tell Jules?
Brace yourself for this news. Maybe grab a coffee. I heard yesterday that Jules Lund's cat, Harry Lund, has a [...]
25
05, 2011
Left brain, right brain, whole brain? Use your brain!
Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]
17
05, 2011
Focus segmentation beyond age
How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]
14
04, 2011
The lifecycle of a bale of hay
Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]
6
04, 2011
Back to basics
If you find yourself doing any of these things.... striving for a paperless office wishing for organic growth improving your [...]
25
03, 2011
The Marcel Marceau syndrome of Databases
I'd better start by clarifying. I loved Marcel Marceau (RIP). My frustration is not with him but with databases that [...]
21
03, 2011
Customer service – going, going, scone!
On a weekend where I should have been 'checking in' my geoplace; using my nearfilled location (NFL) mobile phone to [...]
15
03, 2011
Where is the internet going for marketers?
It was 2007 when I stood up at a conference and predicted Google's demise in its current form. It was [...]