2024 hit predictions
AI goes rogue If you’re not dropping AI, generative AI, and any other machine learning or artificial intelligence words and [...]
1
12, 2023
27
11, 2023
Reflecting on 2023 – the year that was
A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]
6
11, 2023
Marketing successfully through economic downturns
Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.
4
09, 2023
Achieving 3x growth: case study
The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]
19
12, 2022
Top trends for marketers in 2023
What will 2023 bring for consumers and marketers? I've twiddled the tea leaves, delved into the coffee grinds, and polished [...]
29
06, 2022
The world’s first 24-hour Metaverse festival
I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]
14
03, 2022
Altius goes higher
This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.
14
03, 2022
Slim’s Quality Burger Restaurant
I was approached last year to discuss a new restaurant concept to hit Australia called Slim's Quality Burgers. Whilst I [...]
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]