inspiration

16 12, 2015

8 powerful predictions for marketing in 2016

By |2021-06-10T04:13:46+10:00December 16th, 2015|customer service experience, data insights, innovation, inspiration, marketing, social networks, transformation|0 Comments

Well, as every so called marketing guru looks into their crystal ball and making predictions, I thought why buck the [...]

15 12, 2015

Verve, the best customer experience business?

By |2021-06-10T04:13:46+10:00December 15th, 2015|customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, Purpose-driven marketing, strategy planning|0 Comments

I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]

5 08, 2015

Customer experience – how do you stack up when it comes to customer centricity?

By |2021-06-10T04:13:48+10:00August 5th, 2015|customer engagement, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, measurement, Purpose-driven marketing, transformation|0 Comments

Most marketers are talking about customer centricity. However many are simply paying lip service to it rather than actually having [...]

30 07, 2015

What on earth has Anton been up to with digital consulting?

By |2021-06-10T04:13:48+10:00July 30th, 2015|Acquisition, business growth, customer engagement, customer insights, customer relationship management, data insights, database, digital, inspiration, marketing, Purpose-driven marketing, segmentation, social media, strategy planning, transformation, website|0 Comments

As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]

9 06, 2015

How to get your business out of the sea of sameness and into an ocean of opportunity

By |2021-06-10T04:13:49+10:00June 9th, 2015|Acquisition, advertising, business growth, content marketing, customer engagement, customer insights, innovation, inspiration, marketing, strategy planning, transformation|0 Comments

If your business is stagnating, then chances are you’re swimming around in a sea of sameness. Sorry to be blunt [...]

3 03, 2015

The first margarita mixed in space. Why?

By |2021-06-10T04:13:50+10:00March 3rd, 2015|advertising, data insights, digital, innovation, inspiration, marketing, reinvention, social networks, targeting|0 Comments

Jose Cuervo briefed McCann, New York, to come up with a stunt for National Margarita Day. They wanted to take [...]

27 02, 2015

Operationalising emotion – feelings to fuel growth

By |2021-06-10T04:13:50+10:00February 27th, 2015|content marketing, customer loyalty, customer service experience, inspiration, Poll, segmentation, transformation|0 Comments

Richard Branson has unlocked human emotion by instigating unlimited annual leave for Virgin staff, after spotting Netflix implement it. Zappos has built their business [...]

13 02, 2015

Drone tests for parcel delivery – where will it take us?

By |2021-06-10T04:13:51+10:00February 13th, 2015|digital, innovation, inspiration, marketing, reinvention, transformation|0 Comments

Alibaba tests drone delivery of tea If you haven't, then just to let you know, it's the world's largest e-commerce [...]

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