Media measurement – the ups and downs and ups again
Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]
6
09, 2024
10
02, 2023
Digital transformation project
I worked with a leading, global real asset management group (ESR) that reached out via its Australian entity to TrinityP3. [...]
9
04, 2021
New positioning for a reimagined offshoring business GalleryNew positioning for a reimagined offshoring business
business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website
New positioning for a reimagined offshoring business
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
26
11, 2014
Ultimate Guide to Digital Marketing in a Data-driven World GalleryUltimate Guide to Digital Marketing in a Data-driven World
BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting
Ultimate Guide to Digital Marketing in a Data-driven World
Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]
16
12, 2013
Thank you
In keeping with my usual last post of the year, I'd like to thank all my new clients and agencies [...]
10
12, 2013
Guest Post for Seana Smith
Imagine What Happens Next… Bringing back the art of storytelling through imagination "Here’s my second ever guest post on this [...]
21
01, 2013
3 impacts of Facebook’s Graph Search for Marketers in 2013
In today's world it's black and white. You're either into Facebook or you're not. Did you know 54% of Australians [...]
17
12, 2012
11 proof points that Karma exists
It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]
15
10, 2012
21,507,719 and counting. How well do you know Australia?
Apparently 21,727,158 people were counted in Australia on Census night in 2011, with 219,440 overseas visitors included in the count. [...]