Case for support. Positioning a not-for-profit.
A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]
2
05, 2024
14
03, 2022
Altius goes higher
This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]
9
04, 2021
New positioning for a reimagined offshoring business GalleryNew positioning for a reimagined offshoring business
business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website
New positioning for a reimagined offshoring business
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
22
03, 2021
Marketing Mentor Volunteer
As well as strategy planning, I also consult for a Marketing Management consultancy called TrinityP3. In 2020 they piloted a [...]
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
11
03, 2020
The Moldy Whopper receives 1 star from System1’s testing
Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]
22
07, 2019
Three powerful, purpose driven business success stories
I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]