meaningful - Front Foot Marketing

4 07, 2019

10 tips for better data-driven marketing

By Anton Buchner|2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]

26 03, 2019

The biggest challenge for marketers in 2019?
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The biggest challenge for marketers in 2019?

BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation

The biggest challenge for marketers in 2019?

By Anton Buchner|2019-03-26T13:49:00+11:00March 26th, 2019|BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation|0 Comments

No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]

25 03, 2019

Creating learning loyalty, anxiety, or both?
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Creating learning loyalty, anxiety, or both?

customer insights, customer loyalty, female motivation, inspiration, meaningful

Creating learning loyalty, anxiety, or both?

By Anton Buchner|2021-06-10T04:13:34+10:00March 25th, 2019|customer insights, customer loyalty, female motivation, inspiration, meaningful|0 Comments

If you have a child or children in a NSW primary school, then you may have heard of eagle rocks. [...]

26 02, 2019

How to build a focused strategic positioning – on values and authenticity
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How to build a focused strategic positioning – on values and authenticity

advertising, content marketing, customer insights, event, inspiration, marketing, meaningful, Purpose-driven marketing, strategy planning

How to build a focused strategic positioning – on values and authenticity

By Anton Buchner|2022-03-30T13:04:17+11:00February 26th, 2019|advertising, content marketing, customer insights, event, inspiration, marketing, meaningful, Purpose-driven marketing, strategy planning|0 Comments

I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world
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Direct marketing is making a resurgence in today’s digital world

customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting

Direct marketing is making a resurgence in today’s digital world

By Anton Buchner|2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

17 05, 2018

How to create more meaningful marketing connection

By Anton Buchner|2021-06-10T04:13:36+10:00May 17th, 2018|advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation|0 Comments

In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]

8 02, 2018

Is meaningful interaction in Facebook really that meaningful?
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Is meaningful interaction in Facebook really that meaningful?

content marketing, digital, marketing, meaningful, Purpose-driven marketing, social networks, transformation

Is meaningful interaction in Facebook really that meaningful?

By Anton Buchner|2018-02-08T13:11:12+11:00February 8th, 2018|content marketing, digital, marketing, meaningful, Purpose-driven marketing, social networks, transformation|0 Comments

Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]

19 09, 2017

Why are you heading off to another meeting? To waste time, or achieve an outcome?
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Why are you heading off to another meeting? To waste time, or achieve an outcome?

business growth, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, transformation

Why are you heading off to another meeting? To waste time, or achieve an outcome?

By Anton Buchner|2021-06-10T04:13:40+10:00September 19th, 2017|business growth, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, transformation|0 Comments

I recently wrote a post on that was published in the TrinityP3 Blog. It focussed on the meeting culture crisis. And [...]