The biggest challenge for marketers in 2019?
No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]
26
03, 2019
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
6
09, 2016
3 tips to create powerfully positive customer experiences
Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]
15
08, 2016
In search of the lost marketing plans
https://www.youtube.com/watch?v=-bTpp8PQSog I'm thinking of trying to entice Harrison Ford in to making a Dr "Indiana" Jones comeback. To help [...]
14
04, 2016
The business value of delving into data GalleryThe business value of delving into data
BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation
The business value of delving into data
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
9
11, 2015
Have you achieved a single customer view of your data? So now what?
With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]
5
08, 2015
Customer experience – how do you stack up when it comes to customer centricity? GalleryCustomer experience – how do you stack up when it comes to customer centricity?
customer engagement, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, measurement, Purpose-driven marketing, transformation
Customer experience – how do you stack up when it comes to customer centricity?
Most marketers are talking about customer centricity. However many are simply paying lip service to it rather than actually having [...]
26
11, 2014
Ultimate Guide to Digital Marketing in a Data-driven World GalleryUltimate Guide to Digital Marketing in a Data-driven World
BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting
Ultimate Guide to Digital Marketing in a Data-driven World
Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]
16
01, 2014
2014 feels like the old cartoon Biiiiiiiiiiiiiirdman. Why?
Welcome to 2014. Some of you may still be enjoying a holiday. Others may be easing back into the swing [...]