Marketing maturity and link to customer value
Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]
8
12, 2023
6
11, 2023
Marketing successfully through economic downturns
Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.
28
08, 2023
Customer loyalty value analysis: case study
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
8
09, 2022
Starting again with Pareto GalleryStarting again with Pareto
advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting
Starting again with Pareto
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
6
06, 2022
Does your marketing ROI stack up?
As the ROI Guy, I’ve always loved maths. Luckily, formulas have always stuck, and measurement has become my best friend [...]