segmentation

2 12, 2024

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

By |2024-12-02T08:54:24+11:00December 2nd, 2024|business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation|0 Comments

  For those that know me, they know that I’m pretty positive in all aspects of my life. Not to [...]

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28 08, 2023

Customer loyalty value analysis: case study

By |2024-07-19T16:18:59+10:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

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23 08, 2023

Student acquisition diagnostic: case study

By |2023-08-24T10:27:19+10:00August 23rd, 2023|Acquisition, advertising, business growth, customer insights, data insights, marketing, segmentation, strategy planning, website|0 Comments

OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]

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30 11, 2022

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

By |2022-11-30T10:43:48+11:00November 30th, 2022|BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation|0 Comments

I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]

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8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

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3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

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4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

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19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

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17 05, 2018

How to create more meaningful marketing connection

By |2021-06-10T04:13:36+10:00May 17th, 2018|advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation|0 Comments

In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]

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5 12, 2017

What do you do?

By |2021-06-10T04:13:37+10:00December 5th, 2017|Acquisition, BIg Data, business growth, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, inspiration, lifecycle marketing, marketing, segmentation, strategy planning, transformation|0 Comments

It's a common question that people ask me. So what do I do? I help businesses get on the front [...]

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