segmentation - Front Foot Marketing

22 11, 2017

OFFERING FOR DECEMBER / JANUARY: Kickstart 2018

By Anton Buchner|2021-06-10T04:13:38+10:00November 22nd, 2017|Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website|0 Comments

Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]

19 09, 2017

Over 90,000 participants fed into a food personality segmentation. Which one are you?
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Over 90,000 participants fed into a food personality segmentation. Which one are you?

BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting

Over 90,000 participants fed into a food personality segmentation. Which one are you?

By Anton Buchner|2021-06-10T04:13:39+10:00September 19th, 2017|BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting|0 Comments

The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]

28 06, 2017

How to use the Pareto Principle to spark profit growth
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How to use the Pareto Principle to spark profit growth

BIg Data, business growth, customer insights, customer relationship management, data insights, database, marketing, segmentation, strategy planning, transformation

How to use the Pareto Principle to spark profit growth

By Anton Buchner|2021-06-10T04:13:40+10:00June 28th, 2017|BIg Data, business growth, customer insights, customer relationship management, data insights, database, marketing, segmentation, strategy planning, transformation|0 Comments

I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]

14 04, 2016

The business value of delving into data
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The business value of delving into data

BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation

The business value of delving into data

By Anton Buchner|2021-06-10T04:13:43+10:00April 14th, 2016|BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation|0 Comments

Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]

9 11, 2015

Have you achieved a single customer view of your data? So now what?
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Have you achieved a single customer view of your data? So now what?

BIg Data, business growth, cloud, customer relationship management, data insights, database, marketing, measurement, segmentation, strategy planning

Have you achieved a single customer view of your data? So now what?

By Anton Buchner|2021-06-10T04:13:47+10:00November 9th, 2015|BIg Data, business growth, cloud, customer relationship management, data insights, database, marketing, measurement, segmentation, strategy planning|0 Comments

With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]

30 07, 2015

What on earth has Anton been up to with digital consulting?

By Anton Buchner|2021-06-10T04:13:48+10:00July 30th, 2015|Acquisition, business growth, customer engagement, customer insights, customer relationship management, data insights, database, digital, inspiration, marketing, Purpose-driven marketing, segmentation, social media, strategy planning, transformation, website|0 Comments

As an independant consultant I often bump into old colleagues or clients who ask "what on earth are you up to [...]

27 02, 2015

Operationalising emotion – feelings to fuel growth
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Operationalising emotion – feelings to fuel growth

content marketing, customer loyalty, customer service experience, inspiration, Poll, segmentation, transformation

Operationalising emotion – feelings to fuel growth

By Anton Buchner|2021-06-10T04:13:50+10:00February 27th, 2015|content marketing, customer loyalty, customer service experience, inspiration, Poll, segmentation, transformation|0 Comments

Richard Branson has unlocked human emotion by instigating unlimited annual leave for Virgin staff, after spotting Netflix implement it. Zappos has built their business [...]

7 02, 2015