segmentation - Front Foot Marketing

17 12, 2012

11 proof points that Karma exists

By Anton Buchner|2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

29 12, 2011

Start your new year’s marketing resolutions now – will these be amongst them?

By Anton Buchner|2021-06-10T04:14:09+10:00December 29th, 2011|Acquisition, advertising, customer engagement, customer insights, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, measurement, segmentation, social networks, targeting, website|0 Comments

As I went for a run this morning I started thinking about New Year's resolutions. And then I thought, why [...]

14 12, 2011

Thank you 2011 clients for real hair of genius

By Anton Buchner|2021-06-10T04:14:09+10:00December 14th, 2011|Acquisition, advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, digital, internet marketing, lifecycle marketing, marketing, measurement, segmentation, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]

31 08, 2011

Get the scoop on the death of daily deals

By Anton Buchner|2011-08-31T09:13:19+10:00August 31st, 2011|customer engagement, customer loyalty, Group buying deals, internet marketing, segmentation, targeting, Uncategorized|0 Comments

Have you bought a daily deal from Catch of the Day, Groupon, Scoopon, Cudo, BigPond Shopping or some other group [...]

19 08, 2011

Quick sales wins are staring you in the face

By Anton Buchner|2021-06-10T04:14:11+10:00August 19th, 2011|customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, internet marketing, lifecycle marketing, marketing, segmentation, social networks, strategy planning, targeting, website|0 Comments

Put your hands up if you analyse your existing customer data? Whether it be: customer transaction data - purchase history [...]

16 08, 2011

Are you adapting to your surroundings?

By Anton Buchner|2021-06-10T04:14:12+10:00August 16th, 2011|customer engagement, customer insights, internet marketing, marketing, measurement, segmentation, strategy planning|0 Comments

Or holding on to an outdated business model? Take a lead from these Indian ants. Adapt or else. It's time [...]

19 07, 2011

Is your segmentation irrational?

By Anton Buchner|2021-06-10T04:14:13+10:00July 19th, 2011|customer engagement, segmentation, strategy planning|0 Comments

Many marketers have neatly segmented their customers into value tiers based on products purchased, location, lifestage and other typical demographic [...]

25 05, 2011

Left brain, right brain, whole brain? Use your brain!

By Anton Buchner|2021-06-10T04:14:14+10:00May 25th, 2011|Acquisition, customer engagement, customer loyalty, customer relationship management, database, digital, internet marketing, marketing, segmentation, share of wallet, strategy planning, targeting, website|0 Comments

Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]

17 05, 2011

Focus segmentation beyond age

By Anton Buchner|2021-06-10T04:14:14+10:00May 17th, 2011|customer engagement, customer insights, data insights, database, digital, internet marketing, marketing, segmentation, social media, social networks, strategy planning|0 Comments

How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]