Media measurement – the ups and downs and ups again
Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]
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09, 2024
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
8
02, 2018
Is meaningful interaction in Facebook really that meaningful?
Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]
15
11, 2016
Exciting time for marketing in Australia with disruption, innovation and transformation GalleryExciting time for marketing in Australia with disruption, innovation and transformation
business growth, data insights, digital, Group buying deals, innovation, inspiration, marketing, social media, social networks, transformation
Exciting time for marketing in Australia with disruption, innovation and transformation
It's a cliche, but there has never been a better time to be in marketing. We're on the verge of [...]
23
09, 2016
Spectacles launched by Snap Inc + Two recent innovations that have caught my eye
Two recent innovations that have caught my eye: 1) Uber takes the leap on competition with its driverless cars test [...]
16
12, 2015
8 powerful predictions for marketing in 2016
Well, as every so called marketing guru looks into their crystal ball and making predictions, I thought why buck the [...]
3
03, 2015
The first margarita mixed in space. Why?
Jose Cuervo briefed McCann, New York, to come up with a stunt for National Margarita Day. They wanted to take [...]
7
05, 2014
Want to become a more effective Content Marketer?
Join me in Melbourne as TrinityP3, WARC and King Content present a half day seminar on "How to become an [...]
19
03, 2014
Are digital marketers getting off their Face….
....book? No, this post is not about alcohol-fueled violence and the one-punch legislation. It's about the trend towards people getting [...]
20
02, 2013
Sex, Love, Angry Women, and Cars. Discover if you’re using FB, G+, Pinterest, Instagram and/or Twitter correctly for your business
Late last year Brian Honigman put together a lovely list of 100 social media stats. You'll love these social [...]