social networks

17 05, 2011

Focus segmentation beyond age

By Anton Buchner|2021-06-10T04:14:14+10:00May 17th, 2011|customer engagement, customer insights, data insights, database, digital, internet marketing, marketing, segmentation, social media, social networks, strategy planning|0 Comments

How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]

14 04, 2011

The lifecycle of a bale of hay

By Anton Buchner|2021-06-10T04:14:15+10:00April 14th, 2011|customer relationship management, data insights, database, digital, marketing, social networks, strategy planning|0 Comments

Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]

25 03, 2011

The Marcel Marceau syndrome of Databases

By Anton Buchner|2021-06-10T04:14:15+10:00March 25th, 2011|customer engagement, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, social media, social networks|0 Comments

I'd better start by clarifying. I loved Marcel Marceau (RIP). My frustration is not with him but with databases that [...]