Customer loyalty value analysis: case study
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
28
08, 2023
23
08, 2023
Student acquisition diagnostic: case study
OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]
30
11, 2022
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets GalleryTips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]
21
11, 2022
How much of your media spend is being wasted?
Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]
17
10, 2022
Al Ries – gone but never forgotten
RIP Al Ries. He sadly passed away on October 7 at the age of 95. I remember learning about Al [...]
8
09, 2022
Starting again with Pareto GalleryStarting again with Pareto
advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting
Starting again with Pareto
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
6
06, 2022
Does your marketing ROI stack up?
As the ROI Guy, I’ve always loved maths. Luckily, formulas have always stuck, and measurement has become my best friend [...]
14
03, 2022
Altius goes higher
This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]