Discover the most powerful word in marketing…
Why? Because more marketers should use it. Yes, WHY is the most powerful word a marketer should use. And if [...]
12
02, 2012
1
02, 2012
Welcome back…
....to: work kids @ school more traffic on the roads a longer than normal Feb Q1 (or Q3 depending how [...]
14
12, 2011
Thank you 2011 clients for real hair of genius
In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]
7
12, 2011
CONSUMER INSIGHT: Could an umbrella withstand 70 mile an hour windgusts?
Well it can according to crazy Dutch designer Gerwin Hoogendoorn. He has invented a very cool looking umbrella that not [...]
26
11, 2011
Are you a marketing or ad agency manager preoccupied with money, growth & control? If so, then read on…
As you may or may not know, I've recently returned from a trip to Thailand where I spent a couple [...]
14
09, 2011
Attack of the killer 1metre crabs. What does this mean for the digital world?
Apparently giant king crabs up to one meter in diameter have invaded the Antarctic abyss, wiping out wildlife such as [...]
19
08, 2011
Quick sales wins are staring you in the face
Put your hands up if you analyse your existing customer data? Whether it be: customer transaction data - purchase history [...]
16
08, 2011
Are you adapting to your surroundings?
Or holding on to an outdated business model? Take a lead from these Indian ants. Adapt or else. It's time [...]
11
08, 2011
How are you?……Busy!
Ask strangers in your office lift, a business prospect, your clients, agencies, suppliers, even your close circle of friends & [...]
19
07, 2011
Is your segmentation irrational?
Many marketers have neatly segmented their customers into value tiers based on products purchased, location, lifestage and other typical demographic [...]