strategy planning

25 05, 2011

Left brain, right brain, whole brain? Use your brain!

By Anton Buchner|2021-06-10T04:14:14+10:00May 25th, 2011|Acquisition, customer engagement, customer loyalty, customer relationship management, database, digital, internet marketing, marketing, segmentation, share of wallet, strategy planning, targeting, website|0 Comments

Facilitating direct marketing & communications planning workshops for clients let's you get exposed to a multitude of businesses and business [...]

17 05, 2011

Focus segmentation beyond age

By Anton Buchner|2021-06-10T04:14:14+10:00May 17th, 2011|customer engagement, customer insights, data insights, database, digital, internet marketing, marketing, segmentation, social media, social networks, strategy planning|0 Comments

How old are our customers? Which demographic do they fit into? What lifestage are they at? As marketers, how many [...]

28 04, 2011

Council clean up doesn’t mean happiness

By Anton Buchner|2011-04-28T09:00:55+10:00April 28th, 2011|customer insights, customer loyalty, marketing, measurement, strategy planning|0 Comments

It was our local council clean-up last weekend. The chance to throw out old goods and chattels. The streets were [...]

14 04, 2011

The lifecycle of a bale of hay

By Anton Buchner|2021-06-10T04:14:15+10:00April 14th, 2011|customer relationship management, data insights, database, digital, marketing, social networks, strategy planning|0 Comments

Are you facing conflicts in which marketing direction to go in? Should your brand enter into ever increasing social platforms? [...]

11 04, 2011

Slow down, it’s a marathon

By Anton Buchner|2021-06-10T04:14:15+10:00April 11th, 2011|marketing, strategy planning, website|0 Comments

Sage advice from someone very wise, "life's not a sprint, it's a marathon". A guy runs up the back of [...]