Achieving 3x growth: case study
The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]
4
09, 2023
21
11, 2022
How much of your media spend is being wasted?
Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]
17
10, 2022
Al Ries – gone but never forgotten
RIP Al Ries. He sadly passed away on October 7 at the age of 95. I remember learning about Al [...]
8
09, 2022
Starting again with Pareto GalleryStarting again with Pareto
advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting
Starting again with Pareto
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]