targeting

22 11, 2017

OFFERING FOR DECEMBER / JANUARY: Kickstart 2018

By |2021-06-10T04:13:38+10:00November 22nd, 2017|Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website|0 Comments

Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]

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19 09, 2017

Over 90,000 participants fed into a food personality segmentation. Which one are you?

By |2021-06-10T04:13:39+10:00September 19th, 2017|BIg Data, content marketing, customer insights, data insights, digital, inspiration, marketing, segmentation, strategy planning, targeting|0 Comments

The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is the federal government agency for scientific research in Australia. It has [...]

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3 03, 2015

The first margarita mixed in space. Why?

By |2021-06-10T04:13:50+10:00March 3rd, 2015|advertising, data insights, digital, innovation, inspiration, marketing, reinvention, social networks, targeting|0 Comments

Jose Cuervo briefed McCann, New York, to come up with a stunt for National Margarita Day. They wanted to take [...]

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7 02, 2015

Assessing CRM and loyalty programs. What to look out for?

By |2021-06-10T04:13:52+10:00February 7th, 2015|BIg Data, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting|0 Comments

As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]

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26 11, 2014

Ultimate Guide to Digital Marketing in a Data-driven World

By |2021-06-10T04:13:52+10:00November 26th, 2014|BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting|0 Comments

Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]

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20 02, 2013

Sex, Love, Angry Women, and Cars. Discover if you’re using FB, G+, Pinterest, Instagram and/or Twitter correctly for your business

By |2021-06-10T04:14:03+10:00February 20th, 2013|Acquisition, advertising, customer engagement, customer insights, customer service experience, data insights, digital, female motivation, inspiration, marketing, social media, social networks, strategy planning, targeting|0 Comments

Late last year Brian Honigman put together a lovely list of 100 social media stats. You'll love these social [...]

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17 12, 2012

11 proof points that Karma exists

By |2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

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