Well, as every so called marketing guru looks into their crystal ball and making predictions, I thought why buck the trend.
So like a good little sheep, here are 8 interesting thoughts for marketers in 2016. Although hopefully they are a little more thought provoking than the typical ones you’ve read.
Read the full article in LinkedIn, where I cover:
- focussing on employee value and satisfying the front line in order to improve customer experiences. Don’t fall into the trap of Woolworths, 7-Eleven and other organisations outlined in The Australia Customer Experience Index 2015
- data moves from big to insightful. Is your dashboard insightful?
- social commerce. Are you thinking about moving people from conversation to engagement, to potential product interest? Or are you simply pushing flooding social channels with streams of stuff?
- identifying true advocates (that are high value to our business, and have high network reach and influence)
- the flood of IoT, but move from hype to commercial application. I also heard another use yesterday talking to a colleague, where he outlined the use for thermal imaging and capturing the health of livestock etc for farmers.
- the multichannel management of customer service and customer satisfaction. We all need to take a leaf out of Ritz-Carlton’s book. Plus read this post on Australia’s leading customer experience brand
- beware the ongoing invasion of privacy
- the evolution of automation to profitability rather than big brother stalking
Click here to read about each prediction.
I’d also love to hear your thoughts too as a comment. Where do you think 2016 will take marketers?
PS – plus for many more bold predictions by TrinityP3’s marketing management consultants, click here
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